Episodes

Can music impact how we shop?

June 29, 2018

Research Articles:

Areni, C. S., & Kim, D. (1993). The influence of background music on shopping behavior: classical versus top-forty music in a wine store. ACR North American Advances.

Garlin, F. V., & Owen, K. (2006). Setting the tone with the tune: A meta-analytic review of the effects of background music in retail settings. Journal of Business Research, 59(6), 755-764.

North, A. C., Hargreaves, D. J., & McKendrick, J. (1999). The influence of in-store music on wine selections. Journal of Applied Psychology, 84(2), 271-276.

Music Clips:

Concerto in E Major of Violin, String Orchestra and Continuo, Op. 8, No. 1, RV 269 “La Primavera” (Spring): I. Allegro (Vivaldi)

French Music (Musette French Music Academy)

Schutzenliesel Polka (Die Oberkariner Volksmusikanten)